CLIENT CONTEXT

ANTA Group is a leading Chinese multi-brand sportswear group. Its portfolio spans ANTA, FILA, premium Asian sports / outdoor names such as DESCENTE and KOLON SPORT, and globally recognized sports brands such as Salomon and Wilson through Amer Sports. Across footwear, apparel, outdoor and sports-equipment categories, its operations require coordination across brands, styles, suppliers, materials, production progress, quality, cost control, settlement and channel execution.

Partnership scale: group-wide cooperation since 2020, serving thousands of active users across ANTA Group.

Operating within ANTA's existing SAP S/4HANA and enterprise data environment, Guandata supports a business-facing BI and exploratory AI analytics layer for this complexity: helping supply-chain and business teams standardize metrics, identify exceptions earlier and manage decisions consistently across brands and functions.

BUSINESS CHALLENGES

For a large-scale, multi-brand, full-chain sportswear group like ANTA, the challenge was no longer basic digitization. The question was how to turn data from many existing systems and business domains into shared operating insight under fast-moving operations: many brands and styles, many suppliers, long planning cycles, fast market-response requirements and complex coordination from style / sample development to production progress.

At this scale, group-wide information synchronization, precise scheduling, progress control and early exception identification became increasingly demanding. Diverse material and accessory categories, hundreds of suppliers, distributed quality data and different payment terms also made cost standardization, supplier quality traceability and settlement collaboration difficult to manage consistently across brands and departments.

GUANDATA SOLUTION

Guandata's collaboration with ANTA started from core supply-chain scenarios and expanded into broader group-wide digital enablement. As a business-facing analytics layer on top of ANTA's enterprise data environment, the solution strengthened supply-chain monitoring from style / sample development, order scheduling and material preparation to mass production, with automatic data collection, analysis and exception alerts across 30+ key business nodes.

Beyond supply chain, Guandata extended analytics into membership, retail, logistics, HR, finance and intelligent attribution scenarios. The platform helped business teams standardize supply-chain metrics, support refined cost and progress control, and work from a shared analytics experience across brands and functions.

SELECTED ANALYTICS SCENARIOS

BUSINESS IMPACT

Through the Guandata-supported analytics program, ANTA standardized 500+ core metrics and established exception-alert mechanisms across 30+ supply-chain business nodes. This strengthened the group's shared business analytics foundation and metric layer, helping teams manage style / sample development, material readiness, order progress, supplier quality, cost control and settlement risks with a more consistent operating language.

The value is not dashboard visibility alone. The case shows how a large multi-brand sportswear group can strengthen delivery assurance, supplier quality traceability, settlement collaboration, cost governance and front-end responsiveness, while extending standardized data capabilities to Southeast Asia business expansion.

DATA & PROCESS SCOPE

Covers 30+ supply-chain business nodes and 500+ standardized core metrics.

Works on top of ANTA's existing SAP S/4HANA and enterprise data environment.

KEY TAKEAWAY

This case shows how Guandata supports footwear and sportswear supply-chain visibility across supplier collaboration, quality traceability, order progress, cost governance and multi-brand operations.