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src=\"https:\/\/guandata-marketing.oss-cn-shanghai.aliyuncs.com\/Website\/ghost-zixun\/%E7%9B%B4%E6%92%AD%E5%9B%9E%E9%A1%BE-%E6%85%A7%E5%8D%9A20220512\/6.png\" alt=\"\" \/><\/p>\n<p><span style=\"color: white;\"><b>\u4ece0\u52301\u6784\u5efa\u6570\u636e\u4f53\u7cfb\uff0c\u5b9e\u73b0\u6570\u636e\u6307\u5f15\u8fd0\u8425<\/b><\/span><\/p>\n<p>\u4ee5\u67d0\u98df\u54c1\u6d88\u8d39\u54c1\u724c\u4e3a\u4f8b\uff0c\u8be5\u54c1\u724c\u65b9\u5728\u6784\u5efa\u6570\u636e\u8fd0\u8425\u4f53\u7cfb\u524d\uff0c\u5176\u9ad8\u5c42\u5177\u5907\u8f83\u9ad8\u7684\u6570\u5b57\u5316\u610f\u8bc6\u548c\u60f3\u6cd5\uff1a\u201c\u6bcf\u4e2a\u90e8\u95e8\u5e94\u5f53\u63d0\u51fa\u81ea\u5df1\u7684\u6570\u636e\u5e94\u7528\u9700\u6c42\uff0c\u66f4\u79d1\u5b66\u6307\u5bfc\u81ea\u5df1\u7684\u4e1a\u52a1\u8fd0\u8425\u3002\u201d\u4f46\u5f88\u957f\u4e00\u6bb5\u65f6\u95f4\uff0c\u8be5\u4f01\u4e1a\u5728\u6570\u636e\u4e2d\u53f0\u7684\u5efa\u8bbe\u4e0a\u4e00\u76f4\u96be\u4ee5\u63a8\u8fdb\u843d\u5730\uff0c\u4e14\u4e1a\u52a1\u90e8\u95e8\u5f88\u96be\u63d0\u51fa\u6709\u6548\u7684\u6570\u636e\u5e94\u7528\u9700\u6c42\u3002\u56e0\u6b64\uff0c\u89c2\u8fdc\u6570\u636e\u5728\u4e00\u5f00\u59cb\u5c31\u63d0\u4f9b\u7ed9\u8be5\u5ba2\u6237\u6807\u51c6\u5316\u7684\u6570\u636e\u5e94\u7528\uff0c\u534f\u52a9\u5ba2\u6237\u5c0f\u6b65\u5feb\u8dd1\uff0c\u5148\u53d1\u6784\u5efa\u57fa\u7840\u4f53\u7cfb\uff0c\u57f9\u517b\u56e2\u961f\u6570\u5b57\u5316\u6280\u672f\u4e0e\u6570\u636e\u5206\u6790\u80fd\u529b\u3002<\/p>\n<p>\u5728\u53cc\u65b9\u4e8c\u671f\u9636\u6bb5\u5408\u4f5c\u65f6\uff0c\u660e\u663e\u611f\u53d7\u5230\u8be5\u54c1\u724c\u65b9\u7684\u4e00\u4e9b\u53d8\u5316\uff1a<b>\u4e1a\u52a1\u90e8\u95e8\u7684\u6570\u636e\u51b3\u7b56\u610f\u8bc6\u4e0e\u7ed3\u6784\u5316\u601d\u7ef4\u8f6c\u53d8\u3001\u6570\u5b57\u5316\u90e8\u95e8\u7684\u6570\u636e\u5206\u6790\u80fd\u529b\u4e0e\u5e94\u7528\u80fd\u529b\u63d0\u5347\u3001\u7ec4\u7ec7\u6574\u4f53\u7684\u6570\u636e\u6cbb\u7406\u4fdd\u6301\u4e00\u81f4\u6027\u3002\u4f01\u4e1a\u5f00\u59cb\u517b\u6210\u6570\u636e\u6587\u5316\u3002<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/guandata-marketing.oss-cn-shanghai.aliyuncs.com\/Website\/ghost-zixun\/%E7%9B%B4%E6%92%AD%E5%9B%9E%E9%A1%BE-%E6%85%A7%E5%8D%9A20220512\/7.png\" alt=\"\" \/><\/p>\n<p>\u4ee5\u8be5\u54c1\u724c\u65b9\u7684\u7528\u6237\u5206\u6790\u5e94\u7528\u4e3a\u4f8b\uff0c\u901a\u8fc7<b>\u89c2\u8fdc\u6570\u636e\u7684\u6807\u51c6\u5316\u6570\u636e\u5e94\u7528<\/b>\u5b9e\u73b0\uff1a<\/p>\n<p>\ud83d\udccc \u5b9a\u4f4d\u4e0d\u540c\u6e20\u9053\u7528\u6237\u8d28\u91cf\uff0c\u83b7\u53d6\u4ec0\u4e48\u65f6\u95f4\u7684\u7528\u6237\u590d\u8d2d\u7387\u6700\u9ad8\uff1b<br \/>\n\ud83d\udccc \u5bf9\u6bd4\u4e0d\u540c\u6d3b\u52a8\uff0c\u65b0\u8001\u7528\u6237\u7684\u8d2d\u4e70\u60c5\u51b5\uff0c\u5b9a\u4f4d\u6d3b\u52a8\u5bf9\u65b0\u8001\u5ba2\u3001\u4e0d\u540c\u54c1\u7c7b\u523a\u6fc0\u7684\u6709\u6548\u6027\uff1b<br \/>\n\ud83d\udccc \u82b1\u591a\u5c11\u94b1\uff0c\u5927\u6982\u5728\u51e0\u4e2a\u6708\u80fd\u591f\u8d5a\u6765\u56de\uff0c\u660e\u786e\u540e\u7eed\u7684\u5229\u6da6\uff1b<br \/>\n\ud83d\udccc \u901a\u8fc7\u5e73\u5747\u590d\u8d2d\u8f6c\u5316\u5929\u6570\uff0c\u8861\u91cf\u5f53\u4e0b\u7684\u7528\u6237\u8fd0\u8425\u7b56\u7565\u662f\u5426\u594f\u6548\uff0c\u4ea7\u54c1\u5f00\u53d1\u5468\u671f\u662f\u5426\u8981\u8c03\u6574 \u3002\u6700\u7ec8\u5b9e\u73b0\u201c\u4ee5\u5c0f\u89c1\u5927\u201d\uff0c\u4ee5\u6570\u636e\u9a71\u52a8\u8fd0\u8425\u589e\u957f\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/guandata-marketing.oss-cn-shanghai.aliyuncs.com\/Website\/ghost-zixun\/%E7%9B%B4%E6%92%AD%E5%9B%9E%E9%A1%BE-%E6%85%A7%E5%8D%9A20220512\/8.png\" alt=\"\" \/><\/p>\n<h2 id=\"fontcolor3eb9bab02bfont\"><span style=\"color: #3eb9ba;\"><b>02 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#3eb9ba;\"><b>\u79c1\u57df\u6f14\u53d8\u5386\u7a0b\uff1a<\/b><\/span>\u79c1\u57df1.0\u662f\u901a\u8fc7\u201c\u968f\u5355\u88f9\u7801\u89e6\u8fbe&#8211;\u6dfb\u52a0\u597d\u53cb&#8211;1\u5bf91\u6c9f\u901a&#8211;\u5f15\u5bfc\u9886\u5238&#8211;\u4fc3\u8fdb\u4e0b\u5355\u201d\u7684\u94fe\u8def\u5b8c\u6210\u8f6c\u5316\uff0c\u7f3a\u70b9\u662f\u4eba\u529b\u6210\u672c\u5927\u3001\u6548\u7387\u4f4e\uff0c\u4e14\u70b9\u5bf9\u70b9\u8425\u9500\u65e0\u6cd5\u5feb\u901f\u5b9e\u73b0\u89c4\u6a21\u5316\u8ba2\u5355\uff1b\u800c\u79c1\u57df2.0\u5219\u901a\u8fc7\u201c\u4e0d\u540c\u6743\u76ca\u7684\u6e20\u9053\u7801\u89e6\u8fbe&#8211;IP\u4eba\u8bbe\u642d\u5efa\u4e0e\u6253\u6807&#8211;RFM\u5c5e\u6027\u79cd\u8349&#8211;\u552e\u540e\u56de\u8bbf\uff0c\u7ecf\u9a8c\u8d4b\u80fd&#8211;SOP\u4efb\u52a1\uff0c\u5b9a\u671f\u8bdd\u9898\u5206\u4eab&#8211;\u6807\u7b7e\u5efa\u7fa4\uff0c\u6e38\u620f\u4e92\u52a8&#8211;\u6807\u7b7e\u7fa4\u53d1\u4efb\u52a1&#8211;\u5feb\u95ea\u7fa4\u6536\u5272\uff0c\u5dee\u5f02\u5316\u5174\u8da3\u79d2\u6740\u201d\u7684<b>\u6570\u5b57\u5316\u3001\u53ef\u8ffd\u6eaf<\/b>\u7684\u624b\u6bb5\u5b8c\u6210\u95ed\u73af\u8fd0\u8425\uff0c\u83b7\u5f97\u9ad8\u8f6c\u5316\u3002<\/p>\n<p><b>\u6253\u9020\u9ad8\u8d28\u91cfIP\u662f\u642d\u5efa\u79c1\u57df\u4f53\u7cfb\u6700\u91cd\u8981\u7684\u4e00\u6b65<\/b>\uff0c\u901a\u8fc7\u7c89\u4e1d\u6570\u636e\u63a8\u5bfc\uff0c\u6478\u6e05\u7528\u6237\u662f\u8c01\u3001\u559c\u6b22\u4ec0\u4e48\uff0c\u5206\u6790\u5ba2\u6237\u753b\u50cf\uff0c\u9884\u5148\u8bbe\u7f6e\u597d\u670b\u53cb\u5708\u7684\u6635\u79f0\u3001\u5934\u50cf\u3001\u7b7e\u540d\u3001\u80cc\u666f\u56fe\uff0c\u518d\u56f4\u7ed5<b>\u6652\u6210\u679c\u3001\u6652\u8f6c\u8d26\u3001\u6652\u597d\u8bc4\u3001\u6652\u670d\u52a1\u3001\u6652\u53d1\u8d27\u3001\u6652\u4ea7\u54c1\u7b496\u4e2a\u65b9\u5411<\/b>\uff0c\u6253\u9020\u9ad8\u8d28\u91cfIP\u5f62\u8c61\uff0c<b>\u8ba9\u5ba2\u7fa4\u5bb9\u6613\u201c\u60f3\u5f97\u8d77\u201d\uff08\u6613\u8bb0\u4f4f\uff09\u3001\u201c\u627e\u5f97\u5230\u201d\uff08\u5168\u6e20\u9053\u9ad8\u66dd\u5149\uff09\u3001\u201c\u9760\u8c31\u201d\uff08\u83b7\u53d6\u4fe1\u4efb\uff09<\/b>\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/guandata-marketing.oss-cn-shanghai.aliyuncs.com\/Website\/ghost-zixun\/%E7%9B%B4%E6%92%AD%E5%9B%9E%E9%A1%BE-%E6%85%A7%E5%8D%9A20220512\/1.png\" alt=\"\" \/><\/p>\n<p>\u642d\u5efaRFM(Recency\u3001Frequency\u3001Monetary)\u81ea\u52a8\u6253\u6807\u6a21\u578b\u7ec6\u5206\u51fa<b>\u4e00\u822c\u4ef7\u503c\u7528\u6237\u3001\u590d\u8d2d\u7528\u6237\u3001\u9ad8\u4ef7\u503c\u7528\u6237<\/b>\u5708\u5c42\uff0c\u5229\u7528\u597d\u6e20\u9053\u5458\u5de5\u7801\u7684\u201c\u81ea\u52a8\u6253\u6807+\u72ec\u7acb\u6b22\u8fce\u8bed\u201d\u529f\u80fd\uff0c\u9ad8\u6548\u52a0\u7c89\u3002<b>\u901a\u5e38\u67096\u4e2a\u9ad8\u6548\u5438\u7c89\u65b9\u5f0f\uff1a\u4e2a\u6027\u5316\u5305\u88f9\u5361\u5438\u7c89\uff1b\u5ba2\u6237\u4e0b\u5355\u3001\u7b7e\u6536\u65f6\u53d1\u9001\u77ed\u4fe1\u5438\u7c89\uff1b\u516c\u4f17\u53f7\u5438\u7c89\uff1b\u5e97\u94fa\u5b98\u7f51\u9875\u9762\u5438\u7c89\uff1b\u670b\u53cb\u5708\u88c2\u53d8\u5438\u7c89\uff1bAI\u7535\u8bdd\u52a0\u7c89<\/b>\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/guandata-marketing.oss-cn-shanghai.aliyuncs.com\/Website\/ghost-zixun\/%E7%9B%B4%E6%92%AD%E5%9B%9E%E9%A1%BE-%E6%85%A7%E5%8D%9A20220512\/2.png\" 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